Data source Baidu Index Data source iResearch APP Index From the comparison of provincial distribution data of Baidu Index and iResearch APP Index in April 2018, it can be seen that: The crowd is mainly distributed in Guangdong, Jiangsu, Shandong, Zhejiang and whatsapp Database other provinces and first- and second-tier cities. These are more developed areas, so the per capita income is higher, and the more developed areas have the characteristics of fast pace of life and high pressure of life, some users choose games for stress relief or entertainment. There are whatsapp Database also paid games in TapTap, and those with higher income areas will be willing to pay for the game.
Therefore, the distribution of regions is also in line with objective facts. 2. User characteristics TapTap users can be mainly divided into whatsapp Database two categories: Players: This part of users is a relatively high number of users, and they are the main source of income for the platform. This part of users can be divided into two categories according to their economic ability. Students: These young users have more free time, and they have more whatsapp Database energy to pursue and pay attention to the game, but their spending power is slightly inferior to those with economic income, but the spending power of this part of users is still Not to be underestimated.
Professionals: The users who have worked often have a relatively tight concept of time, and have less spare time. They are not very enthusiastic about games. Most of them play games for the purpose of passing time or entertainment. But it cannot whatsapp Database be ruled out that there is high play. , and the overall consumption of Chinese game users has become more rational. As the number of games increases, the player's gaming experience will whatsapp Database become richer and the standard will become higher and higher. So far, in fact, the characteristics of Chinese game user groups are already in a period of reform.