Since this award was set up, you were the first to open the first prize; then I showed it to you, it really is the first prize, but this first prize cannot be taken away for free, the original executive list price is 8,000, and you need 1,000 to buy it . At this time, most people will be fooled willingly, because the clerk satisfies two of your psychology, one is your vanity, this award is the executive list first one you won since the prize was set, and no one else has ever won it; the other is yours Loss aversion psychology, because you give up means you give up the reward of 7,000 yuan, which is bigger than the loss of 1,000 yuan you paid. In fact, as soon as you go out, the clerk uses the same method to trick the next person.
This can explain why users will continue to participate in the case of knowing that it will be a routine. This is the magic of user psychological insight. This executive list deduces that the most important rule is the rule of "reward pre-position", and the reward must be sufficiently stimulating! User Psychology Driven Model: Dismantling Pinduoduo’s Gamified Operational Gameplay executive list The operation of Pinduoduo must be familiar with the winning formula we just exemplified. The first sign-in page is as above. The long red envelope is exactly the same as the WeChat red envelope.
First, I will give you a surprise in the red envelope. When you open it, you will be told that you have 8.27 yuan to withdraw. As a user, I thought executive list to myself that I gave me 8 yuan before spending on Pinduoduo, and 2 points for other people's check-in, and 8 yuan for your check-in is exciting enough; now the stimulation of user activity rewards is very important, No executive list matter how fun your game design is, if the user's interest drive is not established, the participation in this activity will not be too high. Insight 2: The goal of user psychology is the sense of achievement.